I’m Dewey Lucero and my family and I are the founders and owners of Wild Groves, located in the northern California town of Newcastle. We’re the fourth generation of Lucero olive farmers, producers, tasters, and blenders.
Our ancient olive trees, as well as the fox family living among them, were the inspiration behind the Wild Groves brand. Wild Groves provides fresh California-grown extra virgin olive oil that is certified to be 100% authentic. Our mission is to not only provide an authentic, certified, fresh extra virgin olive oil from California, but to also educate the marketplace in the process. Having worked in the olive oil industry for over a decade, I am proud to have become the most awarded olive oil taster in the U.S.A., winning over three hundred top awards, including five “Best of Shows” at the yearly California Olive Oil Council (COOC) Annual Membership Meeting. I make it a point to personally taste and blend every olive oil that leaves the Wild Groves facility.